For Railway Worker's Day, Obiymashky will turn into donations
Ahead of Railway Worker's Day, Ukrzaliznytsia, Mastercard, and Oschadbank are launching the "My Gratitude. My Country" campaign. Obiymashky accumulated in the app can now be converted into real support for the families of railway workers.
Obiymashky are Ukrzaliznytsia's loyalty program points awarded for ticket purchases. Many passengers have accumulated hundreds of thousands of them without ever exchanging them for partner bonuses. Now they have a new purpose: a "Charity" section has been added to the app, where Obiymashky can be donated to support "Zalizna Rodyna" ("Iron Family").
All collected funds are transparently directed toward helping railway workers and their families affected by the war.
The goal of the campaign is to collect 100,000,000 Obiymashky.
To participate: 📌 install or update the Ukrzaliznytsia app; 📌 open the "Charity" section; 📌 select the amount of Obiymashky to donate.
The offer is valid until November 4.
You can read the Official Rules of the Campaign here.
As a reminder, Ukrzaliznytsia, in partnership with Mastercard, launched its own mobile app for ticket sales and passenger information in August 2022. Today, the app has over 7 million users.
Organizer: Ukrzaliznytsia Partners: Mastercard, Oschadbank.
Together on the same track
Even a small action matters for a big cause.